NOVI Optimum — Medical Weight Management

A personalised medical weight management programme combining one-on-one dietitian coaching, customised nutrition and fitness plans, and continuous digital support via the NOVIFY app to achieve sustainable weight loss.

NOVI Optimum is NOVI Health's flagship weight management programme, built for individuals who want sustained, medically supervised weight loss through behavioural and lifestyle change rather than crash dieting or unsupported willpower. The programme pairs each patient with a dedicated dietitian who designs a personalised nutrition plan calibrated to their food preferences, cultural context, metabolic baseline, and weight loss goals. A customised fitness programme is developed in parallel, accounting for current fitness level, injury history, and lifestyle constraints. Monthly one-on-one coaching sessions provide accountability, allow plan adjustments, and address psychological and social barriers to sustained change. The NOVIFY digital health app underpins the programme — patients log meals, track weight and physical activity, and message their coach directly for real-time guidance. Programme outcomes are measured against individual targets rather than population averages, with regular progress reviews ensuring plans remain appropriate and motivating. Clinical evidence from NOVI's programmes indicates weight loss of 2–10% of body weight is typical, with some patients seeing early results within a few weeks of commencing. The initial three-month enrolment period is designed to establish durable habits and a strong coach-patient relationship, with flexible monthly or quarterly renewal thereafter. Patients who require evaluation for GLP-1 receptor agonist therapy (e.g. semaglutide) or other pharmacological support can be assessed by NOVI's medical team as a separate clinical service. This programme is appropriate for adults seeking structured, evidence-informed weight management with professional clinical oversight.